Hello, nice to meet you

We are Chris and Justin – two friends with a passion for health and fitness, and a desire to make it convenient for everyone. As former athletes, we founded VBURST in the small town of Avon, NY with the belief that our bodies are our greatest asset, and what you put in your body is directly responsible for what your body gives back to you.

Justin Bruckel

Justin grew up in Geneseo, New York and graduated from St. Lawrence University. He earned a Bachelor of Arts degree in Economics, with a minor in Sports Studies, and was a member of the hockey team. After graduating, Justin moved back to Geneseo to bring his business idea to life. In his free time, Justin enjoys waterfowl hunting and spending time with his niece and nephews.

Chris Martin

Chris grew up cheering for the Senators in his hometown of Ottawa, Canada. He spent most of his youth in hockey rinks across the country before receiving a scholarship to play for St. Lawrence University in Canton, New York. He graduated with a degree in Economics and History and now spends most of his time spreading his passion for all things health and fitness. Away from the office, he most likely in the gym, or experimenting in the kitchen.

Justin Bruckel

Justin grew up in Geneseo, New York and graduated from St. Lawrence University. He earned a Bachelor of Arts degree in Economics, with a minor in Sports Studies, and was a member of the hockey team. After graduating, Justin moved back to Geneseo to bring his business idea to life. In his free time, Justin enjoys waterfowl hunting and spending time with his niece and nephews.

Chris Martin

Chris grew up cheering for the Senators in his hometown of Ottawa, Canada. He spent most of his youth in hockey rinks across the country before receiving a scholarship to play for St. Lawrence University in Canton, New York. He graduated with a degree in Economics and History and now spends most of his time spreading his passion for all things health and fitness. Away from the office, he most likely in the gym, or experimenting in the kitchen.

What Sparked the Idea

The idea for VBURST was born after we learned that most of the vitamins and nutrients in pills and capsules offered an extremely poor rate of absorption. Maintaining a healthy lifestyle on a college budget was a challenge in itself, and as health and fitness enthusiasts, we were shocked to learn that we were essentially throwing our money away.

Company Timeline Graphic

At VBURST, we understand that living healthy is a daily commitment and a long-term investment. This lifestyle defines who we are. We live it everyday. And we’ve lived it together everyday for the last 5 years. We love to stay active and recognize the impact that proper nutrition has on our performance in every aspect of our daily lives. Like many people, vitamin supplements were an integral part of our daily routine, but swallowing that morning handful of pills was not exciting – it was a chore. The problem was that other vitamin liquids and powders were either filled with unwanted ingredients or were seriously lacking in taste. The solution? Well, it wasn’t out there…yet.

Armed with ambition, we set out to bridge the gap between quality and flavor. We are excited to be part of the healthy beverage revolution and are on a mission to provide quality products to help people feel better and live better. With every shot you take, we are one step closer to our envisioned future.